Get a Discount on EVERY United Flight Your Company Purchases

United Airlines is offering a fantastic new program that is designed to benefit the mid-sized business with a travel budget of under $ 1 million. What makes this program unique is not only that it is aimed at the lower end of the market, but that it is so simple to implement and provides a discount off of every airfare your company purchases on United, as well as several partner airlines, including Lufthansa and Air Canada.

The importance of the discount off of the lowest coach class fares can not be overstated. Even Fortune 500 companies which have high-end corporate agreements with United do not get a discount on the cheapest coach class seats.

The overview details are these: United will discount your airfare by 2% across the board for all of your corporate volume on United in exchange for a revenue commitment to United of $ 150,000 per year in airfare. Your company will have to provide reports that indicate your can give United the revenue that they are asking for, but this is easily done, and this financial information can come from your agency partner (s) or internally. The initial contract agreement is for two years, which is also a nice feature, as many corporate agreements with major airlines are one year rolling programs. So this gives you the opportunity to lock in savings for a longer period of time. Additionally, the fares will generally have to come through your booking with an agency partner as United's reps will not have access to your contract, and there will be no way to include this discount on United's corporate online or on some of the larger online travel bookings sites you may have worked with or are currently using. In addition to the 2% discount, your company will also receive some additional flexibility in the form of a "service fund" that can come in handy when your organization needs a "favor" from the airline in the future. These funds can be applied to exchange fees, missed ticketing deadlines, etc.

If you are currently working with an agency, and your company fits in to the criteria outlined above, you should certainly inquire about this program. It is the best opportunity I've seen for savings with a major carrier in recent years. Your agency should have information on the program, and their United representative can take it from there.

I wish you the best of luck in taking advantage of what I feel is a truly unique offering in the airline industry. Let's hope that other airlines follow United's lead in bringing value to loyal corporate clients.

All-Inclusive Vacation Resorts in St Thomas

Every year, millions of individuals, couples, and families make the choice to schedule a vacation. St. Thomas is a popular vacation destination, unfortunately, a huge number of people feel that a St. Thomas vacation is from their arrive at. If you are interested in scheduling a St. Thomas vacation, you ought not to let the amount to be paid of vacationing there prevent you from vacationing at your dream destination.

If you are curious about how you may be expending vacation in St. Thomas without needing to be concerned with the price, you may like to examine all-inclusive resorts that can be found in St. Thomas. Many couples and families find that they’re able to save a large sum of money by booking their vacation at an all-inclusive resort.

When looking at all-inclusive resorts in St. Thomas, you are encouraged to take quite a few important aspects into account. One of these factors is what each resort considers to be all-inclusive. All-inclusive resorts entered all different shapes, sizes, and types. Each of those resorts is likely to have different resort rules and regulations. You could find that quite a few of these rules and regulations are placed on all-inclusive packages.

What one popular St. Thomas resort may interpret all-inclusive, another resort may not. That is why it is extremely important to settle on everything that is believed in an all-inclusive resort package, before making your reservations. Fine dining, beach travel, and onsite entrainment is oftentimes not left out of most vacation packages. Alcohol may or may not be included in an all-inclusive package. Some St. Thomas resorts offer their guests all the free alcohol they can drink and other require that alcohol be paid for or a limit is placed on the number of drinks you may have.

When examining all-inclusive resorts in St. Thomas, you are also encouraged to interpret the variety of vacation that you are intending on taking. St. Thomas is a popular vacation destination for couples searching a romantic getaway or families who are on a household vacation. The’re many all-inclusive St. Thomas resorts that make age restrictions.

The age restrictions ready at many St. Thomas resorts are created to help build a romantic environment. These restrictions often keep children, under the age of eighteen, off of the resort. If you are planning on vacationing with your family, it is important that you schedule your vacation at a resort that caters to individuals of any age group. Underneath is an overview of two popular all-inclusive St. Thomas resorts that are perfect family vacations.

(1) The Wyndham Sugar Bay Beach Resort and Spa comes highly recommended by past St. Thomas vacationers. This all-inclusive resort is located within a short driving way into the closest airport, making the Wyndham Sugar Bay Beach Resort and Spa ideal for couples traveling with their children.

Located directly on the beach, the Wyndham Sugar Bay Beach Resort and Spa offers an almost infinite number of beachside activities. These pursuits may include, but aren’t limited to, swimming, sun bathing, snorkeling, scuba diving, and boating. Beach lovers, of all ages, will love vacationing at this all-inclusive resort.

(2) The Bolongo Bay Beach Club and Villias is one of the most well thought of all-inclusive resorts. Bolongo Bay Beach Club and Villias is ideal for romantic getaways, marriage ceremonies, honeymoons, business meetings, and family vacations.

On and offsite pursuits and facilities are geared towards individuals of any age. Adults and children will enjoy themselves playing on the beach, swimming in the hotel pool, playing numerous outdoor sports games, taking part in snorkeling tours, and much more. Whatever your family are searching, the Bolongo Bay Beach Club has what you need.

As previously mentioned, additional all-inclusive resorts can be found on the St. Thomas Island. It is important to don’t overlook to closely examine each resort and their policies before placing your reservations. By taking the time to examine multiple resorts, it will be easier to ensure that you get everything that you would like and need while on a break.

Hotel Brokerage Firms

There are a number of brokerage firms that specialize in different kinds of real estate. There are firms that specialize in home real estate, while others specialize in industrial real estate. Another type of brokerage firm that specialize in a specific type of real estate are hotel brokerage firms. These brokerage firms usually broker hotel asset transactions. These transactions include the sale of hotels, hotel assets and even airports, and these deals usually involve large amounts of money that can reach up to hundreds of millions of dollars.

A brokerage firm’s reputation

Given the substantial amount of money involved in transactions in hotel real estate, investors in this type of property are very wary of the reputation and the capability of the hotel brokerage firm they are using. For these investors, one of the things they consider is the experience of these firms in the industry. Some investors only choose to deal with firms with a proven track record and very good financial standing because they believe that these can give them a certain level of security.

Some investors also look for tangible manifestations of a firm’s performance in the form of awards and recognition that the firm has received during its operation. This is because they believe that being recognized by their peers is one the best indications of the performance and the quality of work that these firms produce. Memberships to broker associations are also considered by some investors because some associations have certain criteria for accepting members. Being a member of some of the most reputable broker associations can also mean that a firm has a good track record.

More importantly, the reputation and the credentials of the people who own these firms are also considered. This is because having competent and reputable people managing these firms can ensure the firm’s viability.

Transactions in hotel real estate involve large sums of money, which makes it important for investors to engage reputable brokerage firms that can handle their investments. To do this, investors would be doing themselves a favor if they check and verify the reputation and the track record of the firms they are considering so that they can be assured of quality and professional work.

Smart Hotel Revenue Managers Track Competition Prices Using an Advanced Rate Shopping Tool

Travellers today are tech freaks who know how to utilize technology to make his travel cheaper, convenient and comfortable. Technology enables them to remain on the go without having to worry about itinerary, route and even accommodation. Even while being on the go, they can choose between various hotels to perfectly suit their budget and requirements without compromising on any front. The credit goes to the seamless availability of all Metasearch websites and OTAs on mobile in the form of responsive mobile websites and mobile applications. Hotels too have been proactive to sense the paradigm shift and have moulded their entire strategy to encourage and support mobile bookings. They are now using advanced rate shopping software that can analyze the pricing from entire competition and churn out the best possible rate for every single room in the hotel’s inventory. Hospitality industry thrives on the ability to charge the right rate for the right customer at the right time with an aim to drive maximum revenues.

In this age of fierce competition and constantly fluctuating demand, manual tracking of rates from the competition is next to impossible. To add to it the prices for the same hotel room can be different from one OTA to another and even on search location and type of traveller. Differential pricing is the latest trend in Hotel industry and only an advanced RateShopping tool is no less than a necessity to stay competitive and profitable in such complex market dynamics.

An efficient RateShopping tool is capable to monitor prices of thousands of competitor hotels on hundreds of different channels including OTAs to carry out detailed competitive analysis that helps a hotel in formulating the best pricing strategy among its competitors. However, in current scenario only a basic RateShopping tool is not enough to nail the correct pricing strategy. Smart hoteliers are using many tricks to get high bookings and revenue. Some of them being differential pricing, including varying hotel prices by location, i.e. Geolocation based pricing. Device-based pricing that pricing based on the device used to book. These combinations have made the task of competition rate tracking even more daunting for revenue managers. Hence, it is the time that you evaluate your existing RateShopping Tool, and see if it is proficient enough of providing you all the competition rate tracking requirements you need. If not, it is time to switch to the one that has all these features.

Here are a few key features of an advanced rate shopping tool that can provide an in-depth analysis of competitors’ pricing:

  1. Geo-based pricing: To tap the difference in paying capacity of guests from different countries, hotels have started differential pricing based on the location (geo-based pricing) of the customer booking the hotel. For e.g. a person in Australia and a person in Brazil are willing to book a hotel in Malaysia, then both will get different prices for the same room since they belong to different countries. A smart rate shopping tools provide in-depth analysis into what price the competitor is offering to travellers situated in different countries round the globe. This information is crucial in the sense that a hotel might be selling its inventory for the same price round the globe where the competitor must be winning by offering less prices.
  2. Mobile rates vs Desktop rates: With the advent of Smartphone’s, mobile devices have become the most popular device among the masses to browse destinations, hotels and even make bookings. A traveller is always on the go with no fixed itineraries and needs to make bookings several times during his entire trip as he travels from one place to another. Data reveals that around 150 million bookings were done through mobile devices last year and the number is ever increasing. Hotels are also trying to encourage travellers to book through mobile especially through mobile apps where they offer discounted prices as compared to desktop and mobile sites. This type of device specific differential pricing poses even bigger challenge for revenue managers to keep their pricing competitive. An evolved RateShopping tool would shower you with intelligence on all such differential pricing patterns existing in the competitive arena by keeping a perfect tap on the competitor mobile app rates. Such insightful information is bound to benefit hoteliers to set the best prices for their inventory to compete with the lowest prices in the market.
  3. Member rates vs non-member rates: A rewarding and profitable loyalty program is at the heart of any good hotel. Hotels treat their loyal customers differently by offering them prices that are not available on any OTA or even hotel’s own website. But, a smart rate shopping even penetrates into such loyalty offers and Close User Group (CUG) being offered by competition to their loyal customers giving a holistic picture of competitor’s pricing strategy. This crucial information helps a hotel to offer similar rates in one form or the other thus giving the gasping run for their money. Moreover, all the information is presented in a desired statistical and graphical format, which enables quick interpretation so that instant pricing decisions could be taken.

The right pricing strategy can be a crucial differentiator in a hotel’s performance, so it is imperative to have fair amount of knowledge of competitor’s pricing to come up with a winning price strategy every time. Deploying a smart and insightful RateShopping tool which tightly integrates with all major OTAs, Meta websites along with hotel’s own website is a job half done. This can help any hotel to boost its pricing strategy, foster rate parity and project the hotel as the best rate provider among the competition.

The Grand Hotel Marriott Resort, Golf Club and Spa

In Mobile, Alabama you will find the stunning Grand Hotel Marriott Resort, Golf Club and Spa. The breathtaking and stunning design of the newly renovated resort and spa has received high praise from the community of Mobile.

The family-friendly resort is located on the glorious Mobile Bay where you will find the sun glazing off the sparkling waters of the Bay and the resort beckoning you to come in, sit a spell and just breathe.

The Grand Hotel Marriott Resort, Golf Club and Spa with its renovated design its nestled in Point Clear Alabama and is an example of opulence at its best. There is nothing that will take your breath away like a stroll on to the grounds. You will find yourself lost in the beauty.

The renovations have left nothing to chance and the attention to detail is simply impossible. Built in 1847, the Grand Hotel re-opened in 2006 upon the completion of a 50 million dollar renovation. Nestled on 550 secluded waterfront acres, the grand old lady has 405 incredibly luxurious hotel rooms and is designed to delight the guests who wisely choose its grounds. On the grounds of the Grand Hotel, there's never a lack of things with which you can entertain yourself.

A croquet lawn, tennis courts, horse shoes, bike riding, sailboats and kayaks are all available on site for you to enjoy. These amenities are sure to delight and help you relax in this picturesque setting.

At The Grand Hotel Marriott Resort, Golf Club and Spa you will find a newspaper at your door every morning, freshly brewed coffee in the lobby, tea and coffee in your room, and even a manager's reception which has a reputation for being ever so elegant . The Grand also has available for purchase babysitting services, valet dry cleaning and on-site laundry services.

Fore! Golf fans every where know of the Robert Trent Jones Golf Trail and two challenging courses, which are a part of the trail, are located on site at The Grand. Having undergone extensive renovations, the Dogwood and the Azalea are now ready for play. So do not forget to pack your clubs and hit the greens.

If you are looking to be spoiled even more, then you must schedule a pampering session at the 20,000 square feet Grand Hotel Spa. Likened after the luxurious European design, the Grand Hotel Spa offers everything from body scrubs, to massage, to manicures, pedicures, waxing, and a plunge pool. Make sure that you book your preferred time in advance for the best appointment times. Then enjoy the delight of a piece of heaven in this little corner of Alabama.

If you are looking to be spoiled and relax in beautiful surroundings in this little gem of Mobile, Alabama, then you simply must make reservations at The Grand Hotel Marriott Resort, Golf Club and Spa.

This luxurious resort is one that you simply must not miss. Alabama is proud of this renovated Southern lady and they absolutely should be! Relax as you breath in the crisp Southern air and smile when you realize you are enjoying The Grand Hotel Marriott Resort, Golf Club and Spa.

Grand Mayan Resort – Riviera Maya

The Grand Mayan Resort lies along a stretch of beautiful white sand beach between Cancun and the picturesque fishing village of Playa del Carmen. Located in the heart of the Riviera Maya this exclusive resort provides a window into ancient Mayan history amidst tropical beauty and modern amenities.

The Grand Mayan Resort itself is built around a manned lagoon located behind a low dune beyond which the crystal blue Caribbean Sea beckons. You can spend the day relaxing on the beach or exploring the waters offshore on a Jet Ski, water skiing, or take in the pristine underwater views through a snorkel mask. If a day trip is in order then one of the Seven Wonders of the World, the Mayan ruins at Chichen Itza, is the perfect way to spend the day.

If you want to do more than just relax on the beach then the Grand Mayan has plenty to offer. Cancun and its active nightlife and club scene are short ride away. Or spend the day shopping along Playa del Carmen's two mile long walking mall known as the Avenida Quinta (Fifth Avenue). This nearby tourist destination offers a seemingly endless street of bars, restaurants, shops and hotels.

Grand Mayan Resort – Accommodations, Dining, Golf and Spa

The Grand Mayan Resort boasts three classes of rooms; the Grand Master Room, the Grand Suite and the Grand Master Suite. Let's take a quick look at what each one offers.

The Grand Master Room comprises six hundred and three square feet and features an LCD television, a bathroom with two sinks, a marble shower and separate bath tub. Each room has a balcony with tropical views and enough room to hold 2 adults and 2 children comfortable.

The Grand Suite is one thousand two hundred and ninety five square feet of luxurious living space. It has a separate bedroom and a living room with small attached kitchen and dining table. Each suite has a balcony with a private plunge pool to cool off in after a day of fun in the sun. Both rooms feature an LCD TV with enough room for 6 people.

The Grand Master Suite is a true tropical palace. It boasts one thousand eight hundred and ninety eight square feet to truly relax in. This two bedroom palace features two separate bathrooms, a balcony with a plunge pool and all the features of the two smaller rooms. It will easily accommodate 2 adults and 6 children.

All three classes of rooms feature traditional Mexican décor and native woods. Art work from local artisans is featured throughout each room. The friendly staff will keep your room clean and stocked with all the necessities and at the end of the day their turn down service will see you sleeping luxurious comfort.

The restaurants at the Grand Mayan Resort offer a wide variety of choices depending on what guests are hungry for. If formal sit down dinners are your thing then Gong or Tramonto are the place for you. Gong features Asian cuisine made from the finest of ingredients while Tramonto offers the best of American and Italian cuisine.

For more casual meals Café Del Lago is the place to be. It offers an outdoor buffet style dining experience surrounded by a tropical lake and gardens. Frida's grill is another buffet style dining experience offering authentic Mexican food and beverages. Both offer nightly entertainment as well.

For quick meals, snacks and beverages on the go there is the Balche Pool Bar, Brio Health Bar and Deli Jade.

After eating your fill and relaxing in your comfortable room it may be time to play a round or two of golf. The Grand Mayan Resort features the El Manglar golf course designed by Jack Nicklaus's design company. This 18 hole course blends beautifully into the tropical jungle that surrounds it making for a truly unique golfing experience.

A day at the Grand Mayan Resorts Brio Spa & Fitness Center can be the perfect way to unwind and relax. Release all your tension with a relaxing massage, body treatment or facial. Get in an invigorating workout in the gym, take in a spinning or Pilate's class, or stretch tired muscles in the yoga room. When your workout is over take a steam in the sauna or relax in the Jacuzzi. The Brio Spa & Fitness center has everything you need to make your time at the Grand Mayan Resort really special.

Grand Mayan Resort – A Vacation in Paradise

This Riviera Maya Resort is the perfect vacation spot for families looking for beach side fun or couples looking for a romantic rendezvous. It offers something for everyone looking for a vacation along a beautiful stretch of white sand beach.

Palms Hotel and Spa Miami Beach – A Tropical and Secluded Retreat

Miami Beach, Fl – Winding down for a relaxing getaway can be tricky. The mundane routines, the pressures of day-to-day life are difficult to shed unless you’ve chosen a place to stay during your vacation which melts your chains away upon stepping into the lobby.

Such a place is the Palms Hotel & Spa in beautiful Miami Beach. It’s easy to unwind in a New York minute at this 4-Diamond luxury resort which is minutes from South Beach. The tropical and secluded ambience will instantaneously leave you feeling re-balanced, relaxed, and rejuvenated.

In 2009, the hotel underwent a top-to-bottom $20 million dollar renovation of 251 guest rooms and suites with spa-inspired bathrooms. Accommodations at the Palms Resort vary from superior oceanfront rooms with an additional double sleeper sofa and oceanfront rooms with floor-to-ceiling panoramic windows overlooking tropical gardens and the blue waters of the Atlantic Ocean.

Complementary to the room renovations is The Palms Spa, Aveda’s first luxury beach resort spa in the U.S. The 5,000-square foot facility feature holistic treatments and rituals designed to deliver a highly personalized journey to relaxation. Facilities include a series of multi-purpose rooms including a couple’s suite with a shower for two, an indoor/outdoor relaxation area with steam room, poolside treatment tiki cabanas, a beauty salon, a fitness room and an Aveda retail area offering the complete line of Aveda products.

Hungry after a day of pampering or relaxing in the sun? The Palms Hotel’ Restaurant and Lounge – Essensia embodies the simplicity and elegance of natural gourmet dining. The concept focuses on the pure essence of taste serving wholesome gourmet cuisine. Highlights include a highly celebrated breakfast buffet in the morning, seasonal and organic ingredients whenever possible and a vast selection of fresh Florida seafood. Open daily for breakfast, lunch and dinner.

The Tiki Bar serves light snacks and drinks throughout the day and it is the unique setting for passing the time complete with hammocks and palm trees swaying to the ocean breeze. Hotel staff will deliver light fare and delicious drinks right to the pool or beach lounge, or serve in the shade of the tropical tiki cabanas.

Whether you take a dip in the pool, settle into a hammock in the lush gardens with a book, or salute the morning sun with a walk along the white sandy beach – the Palms Hotel & Miami Beach is your tropical and secluded retreat. Yes, you will escape from your day to day routine.

From a Luxury Liverpool Hotel to Theatre Visit – 10 Ways to Enjoy St Valentine’s Day in Merseyside

There is a lot of cynicism surrounding St Valentine’s Day, the so-called ‘greetings card holiday’, but at its core is the celebration of love between two people. However, planning something special for you and your significant other to do on February 14th is never easy. However, in Liverpool, there are a host of great attractions and activities to provide you with a fun and romantic occasion.

1. The first thing you’ll need is a quality hotel in Liverpool city centre. There are a wide range to choose from, including some great value boutique hotels.

2. Liverpool also boasts of a wide range of fantastic restaurants, including Panoramic, San Carlo and Noble House, so you can both enjoy a delicious and romantic meal.

3. Liverpool’s Albert Dock is a fantastic attraction that’s well worth experiencing. As well as a host of restaurants and boutique shops, it also has some great bars that may be ideal if you and your partner want a few drinks.

4. The nightlife doesn’t end there in Liverpool, though. If your idea of a perfect Valentine’s is a night of dancing and partying with your significant other, there are few cities in the country that can compete.

5. If you’re booking a romantic break for you and your girlfriend and wife, why not treat them to a day of shopping before your evening plans? With the Liverpool One and the Cavern Quarter, there’s much to enjoy for shopaholics.

6. Live music is always conducive to love and Liverpool has some great venues, including the Echo Arena, Carling Academy and Cavern Club.

7. Alternatively, you may want something more romantic like a trip to the theatre. The Everyman, Empire and Playhouse theatres all have great shows for the two of you to enjoy.

8. A trip to Aintree could also make for the perfect romantic weekend, especially with Lady’s Day meets offering an opportunity for getting glammed up.

9. Or, perhaps you both love Football. In Anfield and Goodison Park, Merseyside boasts two historic football grounds that host top notch Premier League action.

10. For a more traditionally romantic activity, Liverpool has some inspiring museums. The Tate Liverpool and Beatles Story could be perfect for experiencing international and local culture.

Homewood Suites Virginia Beach, VA – Review

Virginia Beach is our family’s monthly summer stomping ground. After 2 years of traveling there, we finally ventured out and explored new waters, specifically, a new hotel. The fact that our 2 and 6 year old are out of the infancy and toddler stages, respectively, has increased our comfort level and confidence, allowing us to be more adventurous and open-minded in all aspects of our travels.

Normally our family stays at the Hilton Town Center because of its central location. Major eateries surround the hotel and central shopping is within walking distance. This particular weekend that we traveled, the weekend of a National cheerleading competition, of course the hotel was booked. A creature of habit, when it comes to traveling with my kids, I have to admit I was a tad disappointed and ready to cancel our trip. However, as luck would have it, we were able to secure the last available room at a Hilton subsidiary in the area, the Homewood Suites Virginia Beach.

I was pleasantly surprised. Though the hotel was further from the center of action, it was a more practical and suitable choice for our family. The property had just about everything our family needed.

But that would make sense wouldn’t it? It is a Hilton hotel and it is and extended stay hotel. Traveling with a 2 and 6 year old requires the presence of a pool, a microwave, a refrigerator, and a gym for mommy to work off her traveling stress.

See below a list of the positives and negatives of the hotel. Thankfully, the positives far outweighed the negatives.


  • Full-size fridge
  • Microwave
  • Dishwasher
  • Eat-in Kitchen
  • DVD player!!
  • Gym with t.v.
  • Pool
  • Miniature Golf
  • Continental Breakfast
  • 24-hr coffee
  • Laundry room
  • Ample seating in dining area
  • Lobby Living room/Entertainment room


  • Limited elevators for the number of floors in the building
  • Location of elevators
  • Setup of Parking
  • Breakfast meat choices for non-pork/beef eaters
  • Inability to quickly adjust and handle large crowds

Do I recommend the hotel if you’re in the area with your family? Yes. I don’t see you being disappointed.

What Is An Inn?

An inn is an old fashioned term for a place where travelers seek lodgings for a night. It goes back quite a bit in time where inns were first established thousands of years ago as the Roman’s built their road system. They figured that people using those roads would also need somewhere to stay along the way on long journeys and the inn as we know it was born.

Back then, an inn was a place where you could rest, and also somewhere that you could get food. They had stables in the back for your horses to stay and instead of there being a lobby like we see in hotels these days, back then, you would have to knock on the door and the owner of the establishment, the innkeeper would answer the door and see if you were suitable to be allowed entry.

As we became more industrialized, more inns began to spring up, but they followed closely the routes of the transportation of the time. That is, if guests would be traveling by stagecoach, the inns would be on main roads that were frequented by the stagecoaches on their routes. When trains became the norm, they would only stop at select places along a route, and that is where you would find inns. People would get off the train and need somewhere close to the station to stay.

Today, with everyone owning a car or two, and freeways the popular way to travel, what do you see at most exits on the highways? That’s right, they are full of hotels of every description. The same philosophy holds true like it did all those years ago, inns, hotels, motels and even bed and breakfast establishments need to be where the travelers will be.

Nowadays of course, the word inn is sometimes just a part of a hotel company’s name, other times they don’t use the word at all, but instead are known as motels or hotels depending on the level of service they provide. Gone are the stables and instead we see parking lots for our ‘horses’. While it may have changed a bit, the main idea has stayed the same for centuries.

Some country pubs in Europe are still called inns as they always have been. They are more just a place to grab a drink with friends rather than to stay, but the history remains the same.